SHEKAR NATARAJAN

My Story

“I stand before you not as the holder of 150 patents, but as a dreamer who believes in transformation. At Orchestro.AI, we’re not just building a logistics knowledge graph—we’re redefining how goods move, ensuring one-third of our resources aren’t lost to inefficiency. 

My journey has been one of service—helping American Eagle navigate a pandemic, enabling Walmart to sustain families through pioneering delivery, and guiding Target toward boundless commerce. Holding my son Vishnu for the first time, I made a promise: to leave behind a better world for his generation. 

This promise drives me—whether creating QuietPlatforms, shaping Disney’s Magic Band experience, or breaking barriers others see as walls. I dream of global systems that serve both humanity and our planet. I may not reach that future alone, but together, we will build a world of innovation with conscience, commerce with compassion, and technology that uplifts all.”

Fall Summit

Revert 50-Most influential leader in apparel industry

Manifest

Manifest- Keynote Speaker 2023

Sourcing Journal

Sourcing Journal talking about the future of logistics.

RILA

Rila Keynote speaker- Copetation Collaboration

MANIFEST

Supply Chain 4.0 / collaborative commerce network.

Papparazi

Asian American Outstanding Business leader Award 2013

Neem Karoli Baba Templte

Neem Karoli Baba Temple at KenchiDham game me clarity of thought in May 2013

Shop Talk

2022 ShopTalk Spoke on Open Logistics and AEO story

Wharton Business School

Wharton Business Council 2022. CEO Summit.

NFR

Keynote Speech on Open Sharing Networks attended by 25k people.

About Shekar Natarajan

Founder & CEO of Orchestro.ai, Tech Innovator & Logistics Disruptor.

Shekar Natarajan is the CEO of Orchestro.ai, pioneering AI-driven logistics solutions that transform global trade. With a track record of building future-focused, scalable businesses, he has led operational overhauls at Fortune 500 companies. Shekar continues to push the boundaries of innovation, optimizing supply chains and driving industry-wide advancements.

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Shekar Natarajan is the CEO and founder of Orchestro.ai, where he is leading the charge in revolutionizing global logistics with cutting-edge AI technology. With over 150 patents to his name, Shekar has earned a reputation as a visionary leader, consistently driving transformative change across industries.

A proven expert in supply chain optimization, business strategy, and operational efficiency, Shekar has spearheaded industry-first solutions at major organizations, delivering exceptional results. From scaling e-commerce operations at Walmart to redesigning logistics infrastructure at companies like American Eagle and Disney, his leadership has consistently turned challenges into market-leading opportunities.

Shekar’s career has been marked by a passion for innovation, as well as an unwavering commitment to building sustainable, scalable solutions that drive both business growth and operational excellence. At Orchestro.ai, he continues to push the boundaries of what’s possible, harnessing the power of AI to unlock efficiencies and reshape the future of global trade.

Outside of his work with Orchestro.ai, Shekar is a respected advisor and mentor, helping emerging startups and global enterprises navigate their own growth journeys. His unique combination of entrepreneurial spirit, technical expertise, and strategic foresight has made him a sought-after thought leader in the logistics, tech, and AI industries.

Awards & Recognition

Key Industry Awards

  • Times Now “NRI of the Year” Award (2014)
  • Non-Resident Indian of the Year – Awarded by the Government of India
  • Medallion Award – Institute of Industrial Engineers (IIE) (2010)
  • Council of Supply Chain Management Professionals (CSCMP) Supply Chain Innovation Award (2010)
  • Retail Innovator of the Year (2020)
  • American Supply Chain Leadership Award (2021)
  • Visionary Award (2021)

Academic & Thought Leadership Honors

  • Named a “Next-Generation Thought Leader” by Supply & Demand Chain Executive (2011)
  • Named a “Pragmatic Futurist” by Supply Chain Quarterly (2018)
  • Featured in Harvard Business Review for contributions to supply chain innovation

Published Works

  • Planning by Design (with Richard Muther)
  • Simplified Systematic Network Planning (with Lee Hales)
  • Systematic Logistics Redesign & Optimization
  • The Art and Science of Planning Anything

Patents